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	<title>Insight / The Athlete Interactive Blog &#187; Twitter</title>
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		<title>Proceed With Caution, or Not At All: The Role of Social Networking for Athletes</title>
		<link>http://insight.athleteinteractive.com/2009/04/15/proceed-with-caution-or-not-at-all-the-role-of-social-networking-for-athletes/</link>
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		<pubDate>Wed, 15 Apr 2009 22:14:32 +0000</pubDate>
		<dc:creator>David Neiman</dc:creator>
				<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Charles Robinson]]></category>
		<category><![CDATA[Curtis Granderson]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=107</guid>
		<description><![CDATA[Two recent articles in Yahoo Sports have raised some very useful questions about just how and why athletes should use social networking tools, or really, if they should bother using them at all.
The first, by Charles Robinson, detailed the way that NFL teams are creating “ghost” profiles &#8212; typically in the guise of attractive girls [...]]]></description>
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		<title>For Athletes, Unless You&#8217;re Shaq (and Even Then), Twitter Isn&#8217;t Enough</title>
		<link>http://insight.athleteinteractive.com/2009/04/03/for-athletes-unless-youre-shaq-and-even-then-twitter-isnt-enough/</link>
		<comments>http://insight.athleteinteractive.com/2009/04/03/for-athletes-unless-youre-shaq-and-even-then-twitter-isnt-enough/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 16:33:24 +0000</pubDate>
		<dc:creator>David Neiman</dc:creator>
				<category><![CDATA[Online Branding Strategy]]></category>
		<category><![CDATA[Athlete Web Site]]></category>
		<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Shaquille O'Neal]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=48</guid>
		<description><![CDATA[I love Twitter. The second I was introduced to it, it was obvious just how significant it could be for our clients when it came to marketing themselves. Athletes, usually relegated to short, closely monitored public sessions by team PR staff, perhaps understandably unwilling to put themselves in contact with the masses, suddenly had a [...]]]></description>
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