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	<title>Brand New Game . The Official Blog of Athlete Interactive &#187; Stephon Marbury</title>
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		<title>Lessons of the Stephon Marbury Experiment</title>
		<link>http://blog.athleteinteractive.com/2009/07/30/lessons-stephon-marbury-experiment/</link>
		<comments>http://blog.athleteinteractive.com/2009/07/30/lessons-stephon-marbury-experiment/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 14:00:35 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Online Branding Strategy]]></category>
		<category><![CDATA[Stephon Marbury]]></category>

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		<description><![CDATA[It is very easy to look at Stephon Marbury’s week of webcam performances and mock him, or shake your head in disbelief, or simply pity him. But in terms of branding as it relates to professional athletes, what he’s done is fascinating because it’s such an extreme example of an athlete exposing his inner life [...]]]></description>
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