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	<title>Insight / The Athlete Interactive Blog &#187; Branding Strategy</title>
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		<title>What Tiger Woods Should Really Do</title>
		<link>http://insight.athleteinteractive.com/2010/02/18/what-tiger-woods-should-really-do/</link>
		<comments>http://insight.athleteinteractive.com/2010/02/18/what-tiger-woods-should-really-do/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 21:28:54 +0000</pubDate>
		<dc:creator>David Neiman</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=514</guid>
		<description><![CDATA[Tomorrow, the process of image rehabilitation will begin for Tiger Woods, and from that point forward, he&#8217;ll be putting the scandal of the last few months behind him.
Many, many people &#8212; sportswriters, public relations specialists, etc. &#8212; have weighed in with their thoughts of what he should have done, or be doing in the days [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Just Ask Tony Romo: Awareness Isn&#8217;t Enough</title>
		<link>http://insight.athleteinteractive.com/2009/09/25/just-ask-tony-romo-awareness-isnt-enough/</link>
		<comments>http://insight.athleteinteractive.com/2009/09/25/just-ask-tony-romo-awareness-isnt-enough/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 19:13:08 +0000</pubDate>
		<dc:creator>David Neiman</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Tony Romo]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=474</guid>
		<description><![CDATA[Generally speaking, brand awareness is a good thing, and if you&#8217;re an athlete, and you&#8217;re instantly recognizable to people off the street, some of whom may not even necessarily be fans of your sport, that&#8217;s typically not bad, either.
But if an athlete has goals for himself regarding how he&#8217;s perceived, both in the short term [...]]]></description>
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		<title>For Athletes, Unless You&#8217;re Shaq (and Even Then), Twitter Isn&#8217;t Enough</title>
		<link>http://insight.athleteinteractive.com/2009/04/03/for-athletes-unless-youre-shaq-and-even-then-twitter-isnt-enough/</link>
		<comments>http://insight.athleteinteractive.com/2009/04/03/for-athletes-unless-youre-shaq-and-even-then-twitter-isnt-enough/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 16:33:24 +0000</pubDate>
		<dc:creator>David Neiman</dc:creator>
				<category><![CDATA[Online Branding Strategy]]></category>
		<category><![CDATA[Athlete Web Site]]></category>
		<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Shaquille O'Neal]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=48</guid>
		<description><![CDATA[I love Twitter. The second I was introduced to it, it was obvious just how significant it could be for our clients when it came to marketing themselves. Athletes, usually relegated to short, closely monitored public sessions by team PR staff, perhaps understandably unwilling to put themselves in contact with the masses, suddenly had a [...]]]></description>
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		<slash:comments>3</slash:comments>
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