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	<title>Brand New Game . The Official Blog of Athlete Interactive &#187; Brand Management</title>
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		<title>What Tiger Woods Should Really Do</title>
		<link>http://blog.athleteinteractive.com/2010/02/18/what-tiger-woods-should-really-do/</link>
		<comments>http://blog.athleteinteractive.com/2010/02/18/what-tiger-woods-should-really-do/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 21:28:54 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=514</guid>
		<description><![CDATA[Tomorrow, the process of image rehabilitation will begin for Tiger Woods, and from that point forward, he&#8217;ll be putting the scandal of the last few months behind him. Many, many people &#8212; sportswriters, public relations specialists, etc. &#8212; have weighed in with their thoughts of what he should have done, or be doing in the [...]]]></description>
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		<title>Tiger Woods, and a Strike Against MLB.com</title>
		<link>http://blog.athleteinteractive.com/2009/12/02/tiger-woods-and-a-strike-against-mlb-com/</link>
		<comments>http://blog.athleteinteractive.com/2009/12/02/tiger-woods-and-a-strike-against-mlb-com/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 18:34:58 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
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		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=503</guid>
		<description><![CDATA[In the course of going to Tiger Woods&#8217; web site earlier this week to read his statements about the current controversy involving him, I was surprised to see that the site was now being operated by MLB.com. I&#8217;m not sure what the thinking was behind that. The site itself &#8212; the current maelstrom aside &#8212; [...]]]></description>
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