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	<title>Brand New Game . The Official Blog of Athlete Interactive &#187; Athlete Web Site</title>
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		<title>For Athletes, Unless You&#8217;re Shaq (and Even Then), Twitter Isn&#8217;t Enough</title>
		<link>http://blog.athleteinteractive.com/2009/04/03/for-athletes-unless-youre-shaq-and-even-then-twitter-isnt-enough/</link>
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		<pubDate>Fri, 03 Apr 2009 16:33:24 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Online Branding Strategy]]></category>
		<category><![CDATA[Athlete Web Site]]></category>
		<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Shaquille O'Neal]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[I love Twitter. The second I was introduced to it, it was obvious just how significant it could be for our clients when it came to marketing themselves. Athletes, usually relegated to short, closely monitored public sessions by team PR staff, perhaps understandably unwilling to put themselves in contact with the masses, suddenly had a [...]]]></description>
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