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	<title>Insight / The Athlete Interactive Blog &#187; Athlete Web Site</title>
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		<title>For Athletes, Unless You&#8217;re Shaq (and Even Then), Twitter Isn&#8217;t Enough</title>
		<link>http://insight.athleteinteractive.com/2009/04/03/for-athletes-unless-youre-shaq-and-even-then-twitter-isnt-enough/</link>
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		<pubDate>Fri, 03 Apr 2009 16:33:24 +0000</pubDate>
		<dc:creator>David Neiman</dc:creator>
				<category><![CDATA[Online Branding Strategy]]></category>
		<category><![CDATA[Athlete Web Site]]></category>
		<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Shaquille O'Neal]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[I love Twitter. The second I was introduced to it, it was obvious just how significant it could be for our clients when it came to marketing themselves. Athletes, usually relegated to short, closely monitored public sessions by team PR staff, perhaps understandably unwilling to put themselves in contact with the masses, suddenly had a [...]]]></description>
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