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	<title>Insight / The Athlete Interactive Blog</title>
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		<title>What Tiger Woods Should Really Do</title>
		<link>http://insight.athleteinteractive.com/2010/02/18/what-tiger-woods-should-really-do/</link>
		<comments>http://insight.athleteinteractive.com/2010/02/18/what-tiger-woods-should-really-do/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 21:28:54 +0000</pubDate>
		<dc:creator>David Neiman</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=514</guid>
		<description><![CDATA[Tomorrow, the process of image rehabilitation will begin for Tiger Woods, and from that point forward, he&#8217;ll be putting the scandal of the last few months behind him.
Many, many people &#8212; sportswriters, public relations specialists, etc. &#8212; have weighed in with their thoughts of what he should have done, or be doing in the days [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Tiger Woods, and a Strike Against MLB.com</title>
		<link>http://insight.athleteinteractive.com/2009/12/02/tiger-woods-and-a-strike-against-mlb-com/</link>
		<comments>http://insight.athleteinteractive.com/2009/12/02/tiger-woods-and-a-strike-against-mlb-com/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 18:34:58 +0000</pubDate>
		<dc:creator>David Neiman</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=503</guid>
		<description><![CDATA[In the course of going to Tiger Woods&#8217; web site earlier this week to read his statements about the current controversy involving him, I was surprised to see that the site was now being operated by MLB.com.
I&#8217;m not sure what the thinking was behind that. The site itself &#8212; the current maelstrom aside &#8212; does [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Just Ask Tony Romo: Awareness Isn&#8217;t Enough</title>
		<link>http://insight.athleteinteractive.com/2009/09/25/just-ask-tony-romo-awareness-isnt-enough/</link>
		<comments>http://insight.athleteinteractive.com/2009/09/25/just-ask-tony-romo-awareness-isnt-enough/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 19:13:08 +0000</pubDate>
		<dc:creator>David Neiman</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Tony Romo]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=474</guid>
		<description><![CDATA[Generally speaking, brand awareness is a good thing, and if you&#8217;re an athlete, and you&#8217;re instantly recognizable to people off the street, some of whom may not even necessarily be fans of your sport, that&#8217;s typically not bad, either.
But if an athlete has goals for himself regarding how he&#8217;s perceived, both in the short term [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making &#8220;In the Life With Steven Jackson&#8221;</title>
		<link>http://insight.athleteinteractive.com/2009/09/10/making-in-the-life-with-steven-jackson/</link>
		<comments>http://insight.athleteinteractive.com/2009/09/10/making-in-the-life-with-steven-jackson/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 13:17:52 +0000</pubDate>
		<dc:creator>David Neiman</dc:creator>
				<category><![CDATA[Online Branding Strategy]]></category>
		<category><![CDATA[In the Life With Steven Jackson]]></category>
		<category><![CDATA[Steven Jackson]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=390</guid>
		<description><![CDATA[On Friday, the fourth and final installment of &#8220;In the Life With Steven Jackson,&#8221; which we co-produced, will air at http://inthelife.sj39.com.
The goal of the short documentary, which is essentially what &#8220;In the Life&#8221; is, was to give fans an unprecedented look into the life of one of the NFL&#8217;s superstars. It was also to realize [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Cris Carter Gets Angry, Tries Yiddish</title>
		<link>http://insight.athleteinteractive.com/2009/08/18/chris-carter-gets-angry-tries-yiddish/</link>
		<comments>http://insight.athleteinteractive.com/2009/08/18/chris-carter-gets-angry-tries-yiddish/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 19:02:21 +0000</pubDate>
		<dc:creator>David Neiman</dc:creator>
				<category><![CDATA[1]]></category>
		<category><![CDATA[Cris Carter]]></category>
		<category><![CDATA[Yiddish]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=380</guid>
		<description><![CDATA[I couldn&#8217;t let this go without posting about it.
In an interview today on ESPN, Cris Carter, formerly of the Minnesota Vikings, passionately discusses the signing of Brett Favre. He&#8217;s great in the interview, but as it&#8217;s wrapping up, he&#8217;s asked whether Minnesota has a chance to make the Super Bowl this year.
I could hear my [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lessons of the Stephon Marbury Experiment</title>
		<link>http://insight.athleteinteractive.com/2009/07/30/lessons-stephon-marbury-experiment/</link>
		<comments>http://insight.athleteinteractive.com/2009/07/30/lessons-stephon-marbury-experiment/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 14:00:35 +0000</pubDate>
		<dc:creator>David Neiman</dc:creator>
				<category><![CDATA[Online Branding Strategy]]></category>
		<category><![CDATA[Stephon Marbury]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=322</guid>
		<description><![CDATA[It is very easy to look at Stephon Marbury’s week of webcam performances and mock him, or shake your head in disbelief, or simply pity him. But in terms of branding as it relates to professional athletes, what he’s done is fascinating because it’s such an extreme example of an athlete exposing his inner life [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Branding of Ty Lawson</title>
		<link>http://insight.athleteinteractive.com/2009/06/24/the-branding-of-ty-lawson/</link>
		<comments>http://insight.athleteinteractive.com/2009/06/24/the-branding-of-ty-lawson/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 14:19:47 +0000</pubDate>
		<dc:creator>David Neiman</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Online Branding Strategy]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=291</guid>
		<description><![CDATA[The notion of an athlete being a brand isn&#8217;t something that is new &#8212; it&#8217;s universally recognized, at this point, that Michael Jordan was the first pro athlete to take branding himself to the proverbial next level. These days, however, since all athletes are told that they are (potentially) brands, what athletes and the people [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>A Word on Lamar Odom</title>
		<link>http://insight.athleteinteractive.com/2009/06/16/a-word-on-lamar-odom/</link>
		<comments>http://insight.athleteinteractive.com/2009/06/16/a-word-on-lamar-odom/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 15:44:45 +0000</pubDate>
		<dc:creator>David Neiman</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Lamar Odom]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=230</guid>
		<description><![CDATA[This space is normally reserved for conversations about online branding, marketing and web site development, but I feel compelled to take a moment to acknowledge the accomplishments of one of our clients, Lamar Odom of the Los Angeles Lakers.
In the months before beginning Athlete Interactive, when I was still primarily a sportswriter, I wrote a [...]]]></description>
		<wfw:commentRss>http://insight.athleteinteractive.com/2009/06/16/a-word-on-lamar-odom/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Bill Simmons, Don&#8217;t Hate the Players, Hate the Game</title>
		<link>http://insight.athleteinteractive.com/2009/05/05/bill-simmons-dont-hate-the-players-hate-the-game/</link>
		<comments>http://insight.athleteinteractive.com/2009/05/05/bill-simmons-dont-hate-the-players-hate-the-game/#comments</comments>
		<pubDate>Wed, 06 May 2009 00:32:44 +0000</pubDate>
		<dc:creator>David Neiman</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Access to Athletes]]></category>
		<category><![CDATA[Bill Simmons]]></category>
		<category><![CDATA[Sports Media]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=161</guid>
		<description><![CDATA[In the latest issue of ESPN the Magazine, Bill Simmons writes an insightful column about the changing relationships between athletes and the media. The gist of the piece: the sports media has been effectively &#8220;boxed out&#8221; by athletes, that athletes now essentially insulate themselves from the media and only allow access when it suits their [...]]]></description>
		<wfw:commentRss>http://insight.athleteinteractive.com/2009/05/05/bill-simmons-dont-hate-the-players-hate-the-game/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Proceed With Caution, or Not At All: The Role of Social Networking for Athletes</title>
		<link>http://insight.athleteinteractive.com/2009/04/15/proceed-with-caution-or-not-at-all-the-role-of-social-networking-for-athletes/</link>
		<comments>http://insight.athleteinteractive.com/2009/04/15/proceed-with-caution-or-not-at-all-the-role-of-social-networking-for-athletes/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 22:14:32 +0000</pubDate>
		<dc:creator>David Neiman</dc:creator>
				<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Charles Robinson]]></category>
		<category><![CDATA[Curtis Granderson]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=107</guid>
		<description><![CDATA[Two recent articles in Yahoo Sports have raised some very useful questions about just how and why athletes should use social networking tools, or really, if they should bother using them at all.
The first, by Charles Robinson, detailed the way that NFL teams are creating “ghost” profiles &#8212; typically in the guise of attractive girls [...]]]></description>
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		<slash:comments>2</slash:comments>
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