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	<title>Brand New Game . The Official Blog of Athlete Interactive &#187; Tony Romo</title>
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		<title>Just Ask Tony Romo: Awareness Isn&#8217;t Enough</title>
		<link>http://blog.athleteinteractive.com/2009/09/25/just-ask-tony-romo-awareness-isnt-enough/</link>
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		<pubDate>Fri, 25 Sep 2009 19:13:08 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Tony Romo]]></category>

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		<description><![CDATA[Generally speaking, brand awareness is a good thing, and if you&#8217;re an athlete, and you&#8217;re instantly recognizable to people off the street, some of whom may not even necessarily be fans of your sport, that&#8217;s typically not bad, either. But if an athlete has goals for himself regarding how he&#8217;s perceived, both in the short [...]]]></description>
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