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	<title>Insight / The Athlete Interactive Blog &#187; Social Networking</title>
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		<title>The Branding of Ty Lawson</title>
		<link>http://insight.athleteinteractive.com/2009/06/24/the-branding-of-ty-lawson/</link>
		<comments>http://insight.athleteinteractive.com/2009/06/24/the-branding-of-ty-lawson/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 14:19:47 +0000</pubDate>
		<dc:creator>David Neiman</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Online Branding Strategy]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=291</guid>
		<description><![CDATA[The notion of an athlete being a brand isn&#8217;t something that is new &#8212; it&#8217;s universally recognized, at this point, that Michael Jordan was the first pro athlete to take branding himself to the proverbial next level. These days, however, since all athletes are told that they are (potentially) brands, what athletes and the people [...]]]></description>
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		<title>Proceed With Caution, or Not At All: The Role of Social Networking for Athletes</title>
		<link>http://insight.athleteinteractive.com/2009/04/15/proceed-with-caution-or-not-at-all-the-role-of-social-networking-for-athletes/</link>
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		<pubDate>Wed, 15 Apr 2009 22:14:32 +0000</pubDate>
		<dc:creator>David Neiman</dc:creator>
				<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Charles Robinson]]></category>
		<category><![CDATA[Curtis Granderson]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=107</guid>
		<description><![CDATA[Two recent articles in Yahoo Sports have raised some very useful questions about just how and why athletes should use social networking tools, or really, if they should bother using them at all.
The first, by Charles Robinson, detailed the way that NFL teams are creating “ghost” profiles &#8212; typically in the guise of attractive girls [...]]]></description>
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