<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Brand New Game . The Official Blog of Athlete Interactive &#187; Social Networking</title>
	<atom:link href="http://blog.athleteinteractive.com/category/social-networking/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.athleteinteractive.com</link>
	<description></description>
	<lastBuildDate>Fri, 13 May 2011 22:33:54 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1</generator>
		<item>
		<title>The Branding of Ty Lawson</title>
		<link>http://blog.athleteinteractive.com/2009/06/24/the-branding-of-ty-lawson/</link>
		<comments>http://blog.athleteinteractive.com/2009/06/24/the-branding-of-ty-lawson/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 14:19:47 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Online Branding Strategy]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=291</guid>
		<description><![CDATA[The notion of an athlete being a brand isn&#8217;t something that is new &#8212; it&#8217;s universally recognized, at this point, that Michael Jordan was the first pro athlete to take branding himself to the proverbial next level. These days, however, since all athletes are told that they are (potentially) brands, what athletes and the people [...]]]></description>
		<wfw:commentRss>http://blog.athleteinteractive.com/2009/06/24/the-branding-of-ty-lawson/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Proceed With Caution, or Not At All: The Role of Social Networking for Athletes</title>
		<link>http://blog.athleteinteractive.com/2009/04/15/proceed-with-caution-or-not-at-all-the-role-of-social-networking-for-athletes/</link>
		<comments>http://blog.athleteinteractive.com/2009/04/15/proceed-with-caution-or-not-at-all-the-role-of-social-networking-for-athletes/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 22:14:32 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Charles Robinson]]></category>
		<category><![CDATA[Curtis Granderson]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=107</guid>
		<description><![CDATA[Two recent articles in Yahoo Sports have raised some very useful questions about just how and why athletes should use social networking tools, or really, if they should bother using them at all. The first, by Charles Robinson, detailed the way that NFL teams are creating “ghost” profiles &#8212; typically in the guise of attractive [...]]]></description>
		<wfw:commentRss>http://blog.athleteinteractive.com/2009/04/15/proceed-with-caution-or-not-at-all-the-role-of-social-networking-for-athletes/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>

