The notion of an athlete being a brand isn’t something that is new — it’s universally recognized, at this point, that Michael Jordan was the first pro athlete to take branding himself to the proverbial next level. These days, however, since all athletes are told that they are (potentially) brands, what athletes and the people they work with are doing to try and brand themselves has become a bit more involved.
An article yesterday in the Washington Post about Ty Lawson and his pre-draft branding effort has gotten some decent play in the past 24 hours, and without knowing precisely what is being done to market him, it’s difficult to assess that effort.
