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	<title>Brand New Game . The Official Blog of Athlete Interactive &#187; Online Branding Strategy</title>
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		<title>A Week in the Life With Steven Jackson</title>
		<link>http://blog.athleteinteractive.com/2010/12/31/a-week-in-the-life-with-steven-jackson/</link>
		<comments>http://blog.athleteinteractive.com/2010/12/31/a-week-in-the-life-with-steven-jackson/#comments</comments>
		<pubDate>Fri, 31 Dec 2010 10:38:06 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Online Branding Strategy]]></category>

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		<description><![CDATA[We couldn&#8217;t be prouder to announce the debut of our latest project, &#8220;A Week in the Life With Steven Jackson.&#8221; Filmed during Week 11 of the current NFL season, it&#8217;s a never before seen look at what life is like behind-the-scenes for one of the league&#8217;s premier running backs, and his team. A trailer appears [...]]]></description>
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		<title>Making &#8220;In the Life With Steven Jackson&#8221;</title>
		<link>http://blog.athleteinteractive.com/2009/09/10/making-in-the-life-with-steven-jackson/</link>
		<comments>http://blog.athleteinteractive.com/2009/09/10/making-in-the-life-with-steven-jackson/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 13:17:52 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Online Branding Strategy]]></category>
		<category><![CDATA[In the Life With Steven Jackson]]></category>
		<category><![CDATA[Steven Jackson]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=390</guid>
		<description><![CDATA[On Friday, the fourth and final installment of &#8220;In the Life With Steven Jackson,&#8221; which we co-produced, will air at http://inthelife.sj39.com. The goal of the short documentary, which is essentially what &#8220;In the Life&#8221; is, was to give fans an unprecedented look into the life of one of the NFL&#8217;s superstars. It was also to [...]]]></description>
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		<title>Lessons of the Stephon Marbury Experiment</title>
		<link>http://blog.athleteinteractive.com/2009/07/30/lessons-stephon-marbury-experiment/</link>
		<comments>http://blog.athleteinteractive.com/2009/07/30/lessons-stephon-marbury-experiment/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 14:00:35 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Online Branding Strategy]]></category>
		<category><![CDATA[Stephon Marbury]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=322</guid>
		<description><![CDATA[It is very easy to look at Stephon Marbury’s week of webcam performances and mock him, or shake your head in disbelief, or simply pity him. But in terms of branding as it relates to professional athletes, what he’s done is fascinating because it’s such an extreme example of an athlete exposing his inner life [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The Branding of Ty Lawson</title>
		<link>http://blog.athleteinteractive.com/2009/06/24/the-branding-of-ty-lawson/</link>
		<comments>http://blog.athleteinteractive.com/2009/06/24/the-branding-of-ty-lawson/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 14:19:47 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Online Branding Strategy]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=291</guid>
		<description><![CDATA[The notion of an athlete being a brand isn&#8217;t something that is new &#8212; it&#8217;s universally recognized, at this point, that Michael Jordan was the first pro athlete to take branding himself to the proverbial next level. These days, however, since all athletes are told that they are (potentially) brands, what athletes and the people [...]]]></description>
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		<title>For Athletes, Unless You&#8217;re Shaq (and Even Then), Twitter Isn&#8217;t Enough</title>
		<link>http://blog.athleteinteractive.com/2009/04/03/for-athletes-unless-youre-shaq-and-even-then-twitter-isnt-enough/</link>
		<comments>http://blog.athleteinteractive.com/2009/04/03/for-athletes-unless-youre-shaq-and-even-then-twitter-isnt-enough/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 16:33:24 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Online Branding Strategy]]></category>
		<category><![CDATA[Athlete Web Site]]></category>
		<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Shaquille O'Neal]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=48</guid>
		<description><![CDATA[I love Twitter. The second I was introduced to it, it was obvious just how significant it could be for our clients when it came to marketing themselves. Athletes, usually relegated to short, closely monitored public sessions by team PR staff, perhaps understandably unwilling to put themselves in contact with the masses, suddenly had a [...]]]></description>
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