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	<title>Brand New Game . The Official Blog of Athlete Interactive &#187; Media</title>
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		<title>Adrian Peterson and How Content Gives Context</title>
		<link>http://blog.athleteinteractive.com/2011/03/16/adrian-peterson-and-how-content-gives-context/</link>
		<comments>http://blog.athleteinteractive.com/2011/03/16/adrian-peterson-and-how-content-gives-context/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 21:02:10 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Adrian Peterson]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[NFL]]></category>

		<guid isPermaLink="false">http://blog.athleteinteractive.com/?p=581</guid>
		<description><![CDATA[Evidently, this is the week when professional athletes intend to deal themselves mortal image wounds by speaking without thinking. Adrian Peterson gave the sports media and fans days worth of discussion fodder by comparing the NFL labor situation to modern day slavery. In the context of the Yahoo Sports article in which the comment appeared, [...]]]></description>
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		<title>What Tiger Woods Should Really Do</title>
		<link>http://blog.athleteinteractive.com/2010/02/18/what-tiger-woods-should-really-do/</link>
		<comments>http://blog.athleteinteractive.com/2010/02/18/what-tiger-woods-should-really-do/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 21:28:54 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=514</guid>
		<description><![CDATA[Tomorrow, the process of image rehabilitation will begin for Tiger Woods, and from that point forward, he&#8217;ll be putting the scandal of the last few months behind him. Many, many people &#8212; sportswriters, public relations specialists, etc. &#8212; have weighed in with their thoughts of what he should have done, or be doing in the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Tiger Woods, and a Strike Against MLB.com</title>
		<link>http://blog.athleteinteractive.com/2009/12/02/tiger-woods-and-a-strike-against-mlb-com/</link>
		<comments>http://blog.athleteinteractive.com/2009/12/02/tiger-woods-and-a-strike-against-mlb-com/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 18:34:58 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=503</guid>
		<description><![CDATA[In the course of going to Tiger Woods&#8217; web site earlier this week to read his statements about the current controversy involving him, I was surprised to see that the site was now being operated by MLB.com. I&#8217;m not sure what the thinking was behind that. The site itself &#8212; the current maelstrom aside &#8212; [...]]]></description>
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		<title>Cris Carter Gets Angry, Tries Yiddish</title>
		<link>http://blog.athleteinteractive.com/2009/08/18/chris-carter-gets-angry-tries-yiddish/</link>
		<comments>http://blog.athleteinteractive.com/2009/08/18/chris-carter-gets-angry-tries-yiddish/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 19:02:21 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Cris Carter]]></category>
		<category><![CDATA[Yiddish]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=380</guid>
		<description><![CDATA[I couldn&#8217;t let this go without posting about it. In an interview today on ESPN, Cris Carter, formerly of the Minnesota Vikings, passionately discusses the signing of Brett Favre. He&#8217;s great in the interview, but as it&#8217;s wrapping up, he&#8217;s asked whether Minnesota has a chance to make the Super Bowl this year. I could [...]]]></description>
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		<title>The Branding of Ty Lawson</title>
		<link>http://blog.athleteinteractive.com/2009/06/24/the-branding-of-ty-lawson/</link>
		<comments>http://blog.athleteinteractive.com/2009/06/24/the-branding-of-ty-lawson/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 14:19:47 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Online Branding Strategy]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=291</guid>
		<description><![CDATA[The notion of an athlete being a brand isn&#8217;t something that is new &#8212; it&#8217;s universally recognized, at this point, that Michael Jordan was the first pro athlete to take branding himself to the proverbial next level. These days, however, since all athletes are told that they are (potentially) brands, what athletes and the people [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<title>Bill Simmons, Don&#8217;t Hate the Players, Hate the Game</title>
		<link>http://blog.athleteinteractive.com/2009/05/05/bill-simmons-dont-hate-the-players-hate-the-game/</link>
		<comments>http://blog.athleteinteractive.com/2009/05/05/bill-simmons-dont-hate-the-players-hate-the-game/#comments</comments>
		<pubDate>Wed, 06 May 2009 00:32:44 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Access to Athletes]]></category>
		<category><![CDATA[Bill Simmons]]></category>
		<category><![CDATA[Sports Media]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=161</guid>
		<description><![CDATA[In the latest issue of ESPN the Magazine, Bill Simmons writes an insightful column about the changing relationships between athletes and the media. The gist of the piece: the sports media has been effectively &#8220;boxed out&#8221; by athletes, that athletes now essentially insulate themselves from the media and only allow access when it suits their [...]]]></description>
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