This space is normally reserved for conversations about online branding, marketing and web site development, but I feel compelled to take a moment to acknowledge the accomplishments of one of our clients, Lamar Odom of the Los Angeles Lakers.
In the months before beginning Athlete Interactive, when I was still primarily a sportswriter, I wrote a long feature about Lamar, and that was the first chance I really had to speak with him for an extended period of time. Over the course of three separate interviews, all conducted after practice at the Lakers facility in El Segundo, Lamar answered every question I had with a shocking degree of honesty. Nothing seemed off limits, and he answered the most delicate questions — like those about his infant son Jayden, who had passed away only weeks earlier — with unhesitating vulnerability. As a journalist, particularly one covering professional athletes, it was an uncommon, if not unheard of, experience.
