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	<title>Brand New Game . The Official Blog of Athlete Interactive &#187; Branding Strategy</title>
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		<title>Phone a Friend, Cappie Pondexter</title>
		<link>http://blog.athleteinteractive.com/2011/03/15/phone-a-friend-cappie-pondexter/</link>
		<comments>http://blog.athleteinteractive.com/2011/03/15/phone-a-friend-cappie-pondexter/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 07:50:58 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Cappie Pondexter]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.athleteinteractive.com/?p=570</guid>
		<description><![CDATA[Over the past weekend, a professional women&#8217;s basketball player made a name for herself in precisely the way any athlete would be wise to avoid. Cappie Pondexter, one of the stars of the WNBA, published the following tweets in response to the recent Japanese earthquake and tsunami on her Twitter account. As reported by the [...]]]></description>
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		<title>What Tiger Woods Should Really Do</title>
		<link>http://blog.athleteinteractive.com/2010/02/18/what-tiger-woods-should-really-do/</link>
		<comments>http://blog.athleteinteractive.com/2010/02/18/what-tiger-woods-should-really-do/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 21:28:54 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=514</guid>
		<description><![CDATA[Tomorrow, the process of image rehabilitation will begin for Tiger Woods, and from that point forward, he&#8217;ll be putting the scandal of the last few months behind him. Many, many people &#8212; sportswriters, public relations specialists, etc. &#8212; have weighed in with their thoughts of what he should have done, or be doing in the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Tiger Woods, and a Strike Against MLB.com</title>
		<link>http://blog.athleteinteractive.com/2009/12/02/tiger-woods-and-a-strike-against-mlb-com/</link>
		<comments>http://blog.athleteinteractive.com/2009/12/02/tiger-woods-and-a-strike-against-mlb-com/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 18:34:58 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=503</guid>
		<description><![CDATA[In the course of going to Tiger Woods&#8217; web site earlier this week to read his statements about the current controversy involving him, I was surprised to see that the site was now being operated by MLB.com. I&#8217;m not sure what the thinking was behind that. The site itself &#8212; the current maelstrom aside &#8212; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Just Ask Tony Romo: Awareness Isn&#8217;t Enough</title>
		<link>http://blog.athleteinteractive.com/2009/09/25/just-ask-tony-romo-awareness-isnt-enough/</link>
		<comments>http://blog.athleteinteractive.com/2009/09/25/just-ask-tony-romo-awareness-isnt-enough/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 19:13:08 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Tony Romo]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=474</guid>
		<description><![CDATA[Generally speaking, brand awareness is a good thing, and if you&#8217;re an athlete, and you&#8217;re instantly recognizable to people off the street, some of whom may not even necessarily be fans of your sport, that&#8217;s typically not bad, either. But if an athlete has goals for himself regarding how he&#8217;s perceived, both in the short [...]]]></description>
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		<title>The Branding of Ty Lawson</title>
		<link>http://blog.athleteinteractive.com/2009/06/24/the-branding-of-ty-lawson/</link>
		<comments>http://blog.athleteinteractive.com/2009/06/24/the-branding-of-ty-lawson/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 14:19:47 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Online Branding Strategy]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=291</guid>
		<description><![CDATA[The notion of an athlete being a brand isn&#8217;t something that is new &#8212; it&#8217;s universally recognized, at this point, that Michael Jordan was the first pro athlete to take branding himself to the proverbial next level. These days, however, since all athletes are told that they are (potentially) brands, what athletes and the people [...]]]></description>
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		<slash:comments>7</slash:comments>
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